top of page

Eco Elegance

Sustainable Collection

Project Brief

The objective of this project is to design a collection of garments for men or women that reflects APCO's (Handloom marketing brand of Andhra Pradesh) handloom brand identity while incorporating sustainable practices.

​"Eco Elegance" draws inspiration from the enchanting Rose Festival of Andhra Pradesh, an annual celebration of the vibrant and fragrant roses that bloom across the region.

Artboard 3.png

Capturing the essence and allure of the Rose Festival, infusing it into a summer collection of garments for women.

The project emphasizes the use of sustainable design methods. By utilizing the versatility and natural beauty of Mangalgiri cotton and the intricate artistry of Kalamkari fabric, the collection embodies a harmonious blend of tradition and contemporary fashion.

ezgif.com-optimize.gif

DETAIL EXPLORATION

sfdgg.png
sfdgg.png
sfdgg.png
sfdgg.png

The designs reflects the vibrant colors, delicate textures, layering and graceful forms of roses, translated in the form of detailing, silhouette and layered garments. 

DESIGN DEVELOPMENT

 x z zx-100.jpg
bfb.png
20221209_125458_edited.jpg

SKETCHES

scanned (18).png
scanned (18).png
scanned (20).png
scanned (18).png
scanned (23).png
scanned (22).png
xszdssssssg-100.jpg

This collection embraces a realistic approach by exclusively using the provided Mangalagiri and Kalamkari fabrics of specific counts (40s, 60s & 2/60s). The sourcing and fabric choices were carefully made to showcase the unique qualities of these materials.

FINAL COLLECTION

gg.png

TECH PACK

bottom of page