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Apricot Dreamscape

Project Brief

"The objective of this project is to design a print design for home furnishings as part of my graduation project at 'The Shop'."

 

Print Design

Objective: Develop a cohesive thematic home collection inspired by “Apricot Crush,” anticipated as the color of the year in 2024.

 

Elements:

​Theme: “Apricot Crush”

Print Collection:

• Main Print

• Complementary Prints

• Border (Bel) Print

 

​Product Range: Complete bedding set, including printed bedsheets, pillow covers, cushion covers, and a throw.

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Peach Fuzz

Peach Fuzz

Color way 1

Laural Green

Laural Green

Color way 2

Midnight Blue

Midnight Blue

Color way 3

Polar Sky

Polar Sky

Color way 4

Riverway Teal

Riverway Teal

Color way 5

MOOD BOARD

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APRICOT DREAM-SCAPE

Apricot Dream-scape” is a visually enchanting and conceptually rich artistic print inspired by the WGSN Color of the Year, Apricot Crush. This print marries the vibrant hues of Apricot Crush with the elegant and mature art style of Art Nouveau. Through a seamless transition from sunrise to sunset, it explores the ever-changing beauty of the seasons, from the depths of winter to the bloom of spring, all symbolized by the growth of Apricot blossoms to its fruit and the arrival of beautiful bluebirds. 

TREND ANALYSIS

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                                                                                                                                 ― Andy Warhol

The high-contrast colors of orange, yellow and green in Andy Warhol’s 1960s compositions show setting suns and shadows, exploring the transition from light to dark and the illusions that colors can create.


Drawing inspiration from this trend research, one can creatively showcase the metamorphosis of apricot fruit into its delicate blossom within print design.
                                                                                                                               

SKETCHING

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The background research focuses on deepening our understanding of apricot fruit, aiming to differentiate it from related fruits like peaches and plums. It explores dimensions such as size, ripening season, blossom morphology, and tree characteristics, while also identifying bird species attracted to apricot trees. This study is underpinned by extensive background exploration, including literature review, botanical studies, and ecological observations, to establish a robust foundation for analysis and insights into apricot cultivation and its ecosystem dynamics.

After extensive research on various prints, “Royale Toile Red” by Thibaut Designer emerged as the chosen design. Comprising four distinct elements following a brick repeat pattern, this print stood out as the ideal canvas to narrate the story of apricot. The decision to use four elements aligns with the concept of unfolding a narrative seamlessly within the print. Each element serves as a chapter, delicately woven together to create a visual story, allowing the tale of the apricot crush to unfold harmoniously and captivate the viewer’s imagination.

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After thorough research on apricot cultivation in India, Ladakh emerged as a significant producer. Intriguingly, the connection between Ladakh and migratory cranes during the summer season unfolded. This revelation inspired the incorporation of cranes into the apricot print, adding a unique and meaningful touch to the design. In synergy with the brand’s preference for florals and birds, the idea of featuring cranes in the apricot print seamlessly aligns with the brand identity. The creative process commenced with sketching cranes, envisioning these majestic birds becoming the focal point within the four elements of the apricot print, thus emerges as a distinctive concept, beautifully blending the cultural and natural elements of Ladakh with the brand’s aesthetic preferences.

4 ELEMENTS

BRICK REPEAT

GRADUAL CHANGE FROM:
Blossom [late winters to early spring] to Apricot fruit [late spring]

Apricot tree                    - Crane

4 starting of blossom - Flying
1 end of blossom          - Looking
2 starting of fruit          - Couple

3 mature fruit                - with baby

         

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PRINT RENDRING

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COLOR WAYS

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COMPLEMENTRY PRINTS

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